The Labubu doll craze: Why everyone wants one

A quirky little doll is taking the internet and toy shelves by storm. MeetLabubu, the collectable plush toy that’s become the latest must-have for celebrities, collectors and TikTokers alike. From overnight queues outside toy stores to designer outfits crafted just for them, Labubu isn’t just a doll; it’s a movement.Labubu was created by Hong Kong artist Kasing Lung, who introduced the character in 2015 as part of his illustrated book seriesMonster Tales, inspired by Nordic folklore. Lung, who grew up in the Netherlands, drew inspiration from classic European fairy tales and mythical elf legends to create Labubu’s distinctive look.Get Full Access for Ksh299/WeekBold Reporting Takes Time, Courage and Investment. Stand With Us.Unlock Full AccessUnlimited access to all premium contentUninterrupted ad-free browsing experienceMobile-optimized reading experienceWeekly NewslettersMPesa, Airtel Money and Cards acceptedAlready a subscriber?Log inFollow The Standard
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Labubu was created by Hong Kong artist Kasing Lung, who introduced the character in 2015 as part of his illustrated book seriesMonster Tales, inspired by Nordic folklore. Lung, who grew up in the Netherlands, drew inspiration from classic European fairy tales and mythical elf legends to create Labubu’s distinctive look.Get Full Access for Ksh299/WeekBold Reporting Takes Time, Courage and Investment. Stand With Us.Unlock Full AccessUnlimited access to all premium contentUninterrupted ad-free browsing experienceMobile-optimized reading experienceWeekly NewslettersMPesa, Airtel Money and Cards acceptedAlready a subscriber?Log inFollow The Standard
channel
on WhatsApp

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